Orange is an outbound travel business which with its sister companies is the only pan-European of B2B cruise distributor.
We are pro-active and highly success-driven people backed by a financially sound structure. Our primary goal is to continue to expand the cruise market together with some of the world’s major cruise lines which entrust us to distribute their products on either exclusive or partly-exclusive basis in the countries we operate in.
Our customers – 8,000 travel companies, range from small, privately-owned travel agencies, to the largest travel groups in Europe. Our geographic area of distribution is linguistically and culturally hugely diverse and runs across places like Germany, Tunisia, Cyprus, and Kazakhstan. Each market has its own complexities and that is why to give truly meaningful support to our travel partners, we often employ people that originate from such countries and can speak the native language.
Learn more about Orange by visiting this website, and about our main sister brand, Executive Cruises executivecruises.eu
Read MoreSuccessful operations in four different countries, technically make Orange an international company. A tiny business by global standards, Orange can still pride itself of being the top-selling outfit for selling cruises in the entire South East Europe, Middle East and Africa regions.
Orange is backed by the SMS Group - since the 1860s run by the same Mifsud family. This offers consistency and reliability, both in Malta where SMS is a household name, and abroad where the company is the world’s second largest cruise passenger handler.
Directly involved in travel agency business as from 1947, Orange has unparalleled experience which coupled with longstanding partnerships in Malta and abroad give it a unique advantage. The Group employs a dynamic, multi-national team of people that enable it to constantly stay ahead of its competition in all the market segments it operates in.
To strengthen their mutual international position and open new opportunities for growth, in 2011 Malta-based SMS Group Ltd and Mondial Investments Ltd merged their main outbound travel interests thus forming Orange Travel Group Ltd. “Orange” was chosen because this name would make it easier to grow the brand abroad since the word is common the various vocabularies of many languages. On the other hand it was decided to brand Orange’s Malta retail business as “SMSMondial” since both names are extremely well-known locally.
At a ceremony held in Milan on 11th December, Orange Travel Group (SMSMondial’s parent company) have again won the Costa Cruises “Over the Top Award” for 2024. The...
December 18, 2024
SMSMondial, the Maltese retail arm of the Orange Travel Group, has in collaboration with CostaCruises & VisitMalta, organised an exclusive event, the Calypso Abyss Party,...
May 18, 2024
Norwegian Cruise Line (NCL) just bestowed the “Tour Operator Award of the Year” to Orange Travel Group for the Continental Europe Region. The award means that in terms of...
July 29, 2024designed and produced by Logix Digital