Orange Nigeria is the newest brand of the Orange Travel Group. Based in Malta, the brand has been specifically set up to act as the General Sales Agent (exclusive agent) for Costa Cruises in Nigeria.
Orange’s parent company, the SMS Group has uninterruptedly been representing Costa Cruises in Malta since the early 1960s. More recently this relationship has expanded to either GSA or PSA agreements in various other countries in the EMEA and Central Asian regions. The high level of co-operation between the companies was recently highlighted when Orange were winners of Costa Cruises’ “Over the Top 2023” award for the highest sales – only 4 such awards were given worldwide, outside of Italy, Spain and France.
Costa’s and Orange’s decision to attract business from Nigeria is driven by the fact that Nigeria has a vibrant, fast-growing economy that is the largest in Africa.
As a GSA, the role of Orange is to introduce the brand to the Nigerian travel trade and give all the necessary training and support services that are usually required in emerging cruise markets. Orange sees the Nigerian travel trade as its precious partner, and acknowledges that success can only be attained if such a partnership is adequately supported. In this regard, Orange has assigned a team of people that is highly experienced on the Costa Cruises and shall thus ensure that the Nigerian travel trade is assisted in the most professional way possible.
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