About Us

Orange is an outbound travel business which with its sister companies is the only pan-European of B2B cruise distributor.

We are pro-active and highly success-driven people backed by a financially sound structure. Our primary goal is to continue to expand the cruise market together with some of the world’s major cruise lines which entrust us to distribute their products on either exclusive or partly-exclusive basis in the countries we operate in.

Our customers – 8,000 travel companies, range from small, privately-owned travel agencies, to the largest travel groups in Europe. Our geographic area of distribution is linguistically and culturally hugely diverse and runs across places like Germany, Tunisia, Cyprus, and Kazakhstan. Each market has its own complexities and that is why to give truly meaningful support to our travel partners, we often employ people that originate from such countries and can speak the native language.

Learn more about Orange by visiting this website, and about our main sister brand, Executive Cruises executivecruises.eu

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01 International

Successful operations in four different countries, technically make Orange an international company. A tiny business by global standards, Orange can still pride itself of being the top-selling outfit for selling cruises in the entire South East Europe, Middle East and Africa regions.

02 Trustworthy

Orange is backed by the SMS Group - since the 1860s run by the same Mifsud family. This offers consistency and reliability, both in Malta where SMS is a household name, and abroad where the company is the world’s second largest cruise passenger handler.

03 Experienced

Directly involved in travel agency business as from 1947, Orange has unparalleled experience which coupled with longstanding partnerships in Malta and abroad give it a unique advantage. The Group employs a dynamic, multi-national team of people that enable it to constantly stay ahead of its competition in all the market segments it operates in.

Our Story

To strengthen their mutual international position and open new opportunities for growth, in 2011 Malta-based SMS Group Ltd and Mondial Investments Ltd merged their main outbound travel interests thus forming Orange Travel Group Ltd. “Orange” was chosen because this name would make it easier to grow the brand abroad since the word is common the various vocabularies of many languages. On the other hand it was decided to brand Orange’s Malta retail business as “SMSMondial” since both names are extremely well-known locally.

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1860

Orazio Mifsud establishes firm (then known as Fratelli Mifsud) at East Street premises in Valletta.

1918

End of WW1

1945

End of WW2

1947

Anthony Degiorgio and his son Charles establish Mondial Travel Agency

1950

Chev. Silvio Mifsud (Orazio’s grandson) established S. Mifsud & Sons (better known as SMS)

1964

Malta becomes independent

1974

Malta becomes a republic

1990

Mondial starts first ever outbound charter flight operation by Maltese agency, with flights to Istanbul

1996

Mondial first ever Maltese travel agency to singlehandedly start chartering small cruise ships

2004

Malta joins European Union

2005

Cruises International Ltd (later becomes Orange Travel Group Ltd) established as JV by SMS & Mondial

2006

Sam Mifsud of SMS appointed Chairman (and later Executive Chairman) of Malta Tourism Authority

2008

Mondial opens its first ever overseas operation in Cyprus through a JV with Amathus Travel

2009

Mondial opens subsidiary in Turkey – first company in Group to be named “Orange”

2010

SMS & Mondial charter entire cruise ship – Costa Allegra for 3-week operation out of Valletta

2011

Merger completed: Orange Travel Group is born. Karmenu Vella (currently EU Commissioner) appointed Chairman

Orange establishes operation in Tunisia

2012

Joe Cappello, former Air Malta CEO appointed to Orange’s Board of Directors

2015

smsmondial’s flagship office reopens with new corporate design and inaugurated by Minister for Tourism

2016

Orange Travel Group posts record sales and profits

2017

Orange scoops top Costa Awards

Our Journal
Calypso Abyss Party by Costa Cruises, VisitMalta & SMSMondial

SMSMondial, the Maltese retail arm of the Orange Travel Group, has in collaboration with CostaCruises & VisitMalta, organised an exclusive event, the Calypso Abyss Party,...

May 18, 2024
Tour Operator of the Year Award

Norwegian Cruise Line (NCL) just bestowed the “Tour Operator Award of the Year” to Orange Travel Group for the Continental Europe Region. The award means that in terms of...

July 29, 2024
NCL honors OTG with the “More Than A Million” Award

Orange Travel Group was once again awarded Norwegian Cruise Line’s “More Than A Million Award” for their outstanding performance and continued commitment to...

December 11, 2019

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